My name is Zac Incaudo and I am the owner of Potbelly Sandwich Works in Pier Park. I moved here to be closer to my mother and father and to start a business with my father, Dan Incaudo. We both shared the dream of opening a franchise together. For as long as I can remember, I’ve had an ambition to become an entrepreneur, and my father was instrumental in making that dream a reality. With his expertise and constant encouragement, we set out to bring a piece of Chicago to the beach we are lucky to call home.
Potbelly Sandwich Works, a Chicago staple, was the perfect fit to share with our beach community. Known for its neighborhood charm and delicious menu, Potbelly has been feeding smiles since its first shop opened in 1977. For many Chicagoans, Potbelly has always been just a block away, offering hot, toasty sandwiches, signature salads, hand-dipped shakes, and fresh cookies, as well as hearty soups, that have made it a favorite across the country. With more than 425 locations—including over 80 franchised shops—the opportunity to bring this iconic brand to Panama City Beach felt like the ideal way to combine my Chicago roots with the community my family and I had grown to love.
Unfortunately, my father and best friend, Dan Incaudo, passed away unexpectedly in August 2023. Losing him has been the hardest challenge I’ve faced, but it has also deepened my resolve to honor his memory. This Potbelly location, as well as future shops along the Emerald Coast, are dedicated to him. His legacy of kindness, hard work, and determination lives on in every sandwich we make and every smile we share with our customers.
Before moving to Panama City Beach, I spent most of my life in Chicago, working in tech sales. While I enjoyed my career, the dream of owning my own business always lingered in my heart. When the opportunity to open a Potbelly presented itself, I knew it was time to take the leap. The chance to combine my love for great food, my entrepreneurial ambitions, and the vibrant energy of Panama City Beach was too good to pass up.
Now, as a small business owner, I’m thrilled to share Potbelly’s signature charm and flavor with the community. Our shop is more than just a place to grab a meal—it’s a gathering spot where neighbors and visitors alike can feel at home. Whether you’re stopping by for one of our famous toasted sandwiches, indulging in a hand-dipped shake, or simply soaking in the warm, welcoming atmosphere, we’re here to make your day a little brighter.
I invite everyone in Panama City Beach to come visit us at Potbelly. From my family’s story to our delicious menu, we hope to create a connection that keeps you coming back. Together, we can make Potbelly not just a restaurant, but a beloved part of the community.
Let’s share some smiles, one sandwich at a time! Potbelly Sandwich Works is located at 100 Bluefish Dr. #103 in Panama City Beach.
