Veteran hospitality and public service leader to guide destination’s next chapter
The Panama City Beach Convention & Visitors Bureau (CVB) today announces the appointment of Griff Griffitts as President and Chief Executive Officer of Visit Panama City Beach.
Working alongside the Bay County Tourist Development Council and local partners, he will lead the organization’s strategic vision, focused on driving year-round visitation, strengthening economic impact and enhancing quality of life for residents through thoughtful tourism development.
With more than four decades of experience in the hospitality industry, spanning operations, guest experience and long-term business development, Griffitts has gained a deep understanding of what drives a successful tourism economy. His career began in the hotel industry, where he spent 45 years building and managing hospitality businesses, including operating a Panama City Beach-based hotel. He also previously served on the Bay County Tourist Development Council, providing direct insight into how tourism is developed, funded and managed to support responsible growth.
Griffitts brings extensive public service experience to the role, having served as Bay County Commissioner for District 5, representing all of Panama City Beach, as well as in the Florida House of Representatives. His time in these roles positions him to navigate the intersection of government, industry and community, and how local tourism efforts connect to broader policy decisions.
“Panama City Beach is my home; as a third-generation Bay County resident, I have a deep love for the community and am honored to join a talented team of people who truly love this destination and want to see it succeed,” said Griffitts. “I look forward to advancing the important work this organization has been doing for decades.”
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