By Lee Ann Leonard
Pier Park is excited to welcome several new stores and one major attraction giving locals and tourists more reasons to shop, dine and play in Pier Park.
Sephora
The highly-anticipated beauty store is now open next to Target and offers a diverse selection of makeup, skincare, fragrances, hair care and body care products from popular and emerging brands. Shoppers love that they can try out products before purchasing them or get personalized recommendations from one of Sephora’s beauty experts.
“I’ve had the pleasure of working at our Destin location since 2021, and from the very beginning, I’ve been lucky to have loyal clients making the trip all the way from Panama City Beach,” commented Store Manager Ashleigh Budden. “It means the world to me to finally bring a store closer to them — one that reflects the same care, service and community they’ve helped build.”
Pirates Voyage Dinner & Show
The epic attraction was generating buzz even before the legendary Dolly Parton made her June 5th appearance. Located in Pier Park West, the attraction includes a 60,000-square-foot indoor theater, a 15-foot-deep lagoon, two full-sized pirate ships serving as stages for the swashbuckling action and more! Attendees will enjoy thrilling stunts, dazzling effects, sword fights, a four-course feast, sea lions, macaws, mermaids and, of course, pirates!
Salty Shoes by Hy’s Toggery
Located next to Hy’s Toggery, Salty Shoes features footwear for coastal living. With brands like HEYDUDE, REEF and Gola, you’re bound to find the perfect pair for padding down a pier, exploring the shore, going for a run or just kicking back in the sand.
Awoken Kicks
Fashionistas looking to make a statement will find everything from vintage T-shirts to limited-edition kicks in this unique store. Awoken Kicks’ collection blends streetwear, modern trends and classic finds enabling shoppers to craft a one-of-a-kind look. Find the new hot spot in the Town Center next to Old Navy.
JD Sports
Known for its vast and varied selection of apparel, footwear and accessories, JD Sports is slated to open in early 2026 next to Sephora. Visitors will find the best brands like Nike, Jordan, adidas, Champion and more.
Hollister Co.
Opening next to JD Sports in spring 2026, the popular store offers casual, beach and youthful styles perfect for beach life.
Other new and noteworthy stores include ERRA Books, Hello Gorgeous and Paradise Nutrition. For a complete list of stores and the latest center news, visit Simon.com/Mall/Pier-Park.
