Visit Panama City Beach is pleased to welcome three new team members whose expertise will further strengthen the organization’s sports tourism, destination sales and marketing efforts. Parker Medley joins as senior director of sports marketing, Mary Katherine Filipich as director of destination sales and Haile Hallmon as marketing coordinator.
“The best thing about bringing new people onto our team is the new ideas and connections they bring with them,” said Griff Griffitts, president and CEO of Visit Panama City Beach. “From attracting major sporting events and expanding our meetings business to finding new ways to tell our destination’s story, Parker, Mary Katherine and Haile will each play an important role in what’s ahead.”
Parker Medley, Senior Director of Sports Marketing
Medley brings more than a decade of experience in sports tourism, event marketing and destination development. Most recently, he served with the Visit Knoxville Sports Commission, where he helped attract and host major events including the Savannah Bananas World Tour, U.S. Olympic Diving Trials, Bassmaster Classic and AAU National and World Championships. He previously served as sports marketing manager for the Naples, Marco Island, Everglades Convention and Visitors Bureau, with additional experience at Visit Tallahassee and Seminole Boosters Inc. Medley holds bachelor’s and master’s degrees in sports management from Florida State University. He will focus on attracting events to Publix Sports Park and expanding sports tourism opportunities.
Mary Katherine Filipich, Director of Destination Sales
Having spent the past three years as director of sales and general manager for Rain Travel Collection in Ocean Springs, Mississippi, Filipich joins Visit Panama City Beach with extensive experience in hospitality management and sales. Filipich holds a degree in Hospitality Management from the University of Mississippi. With a longstanding passion for Gulf Coast hospitality, she looks forward to building relationships with meeting planners nationwide and showcasing Panama City Beach’s beaches, unique experiences and Southern hospitality.
Haile Hallmon, Marketing Coordinator
A Panama City native, Hallmon returns to her hometown to join Visit Panama City Beach as Marketing Coordinator. She recently graduated from Spring Hill College with a bachelor’s degree in business administration, concentrating in digital marketing, and a minor in health care management. During her time at Spring Hill College, Hallmon gained hands-on digital marketing experience through an internship in Mobile, Alabama. Her educational background and firsthand knowledge of the destination bring a valuable local perspective to the organization’s marketing efforts. She looks forward to helping showcase Panama City Beach’s diverse attractions and experiences to visitors through her new role.
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